Rich Jachetti is what Advertising Age Magazine calls a “hybrid marketer,” possessing a rare combination of talent and experience in the fields of advertising, sales promotion, internet marketing and public relations. He is a “marcom team” in one person.

He has helped employers, clients and their companies in multiple industry categories become wealthy, famous, respected winners.  Marcom campaigns he has developed and managed have helped convince customers/stakeholders to choose, trust, try, recommend, respond, read, write, stop smoking, start exercising, contribute, vote, take their medicine, travel, merge, hire and buy depending on the program objective(s).  He has developed brand positioning/building programs for clients/employers including AT&T, Lucent Technologies, Mitsubishi Motors, Nabisco, Bestfoods, American Home Food Products, Purdue Farms, Georgia-Pacific, Fisher-Price, The Discover Card, Cunard Line, American Express, Elizabeth Arden, American Greetings, Marriott International, Johnson & Johnson, The American Lung Association, Meredith Publishing, Labatt Breweries.

In his career, no business challenge has ever been greater than opening his own high-end furniture showroom in the D&D Building in Manhattan one week after the bombing of the World Trade Towers.  Despite the impact of 9/11, his new business, which took three years to develop and meant learning to speak Italian and living abroad for months at a time, achieved its sales targets in the first year.  The Italian Trade Commission called the company, “One of the most innovative marketers of Italian-made home décor products in the USA.”

A gifted storyteller, he is comfortable working in all forms of media, and he has developed a proprietary form of behavioral marketing called, Emotion Mapping.   The process of Emotion Mapping begins with the discovery of the emotional connections that runs in large collective patterns within groups of people sharing the same cultural background and values.  What is learned through these discovery sessions becomes the foundation for the development of marketing communications programs that fuel interest and loyalty to a brand.